So glad you asked. It’s simple, really: Deep Root Irrigation is an underground extension of your existing drip system, delivering water and nutrients directly to your plants’ root zones to increase root absorption and ensure that not a drop is wasted. This revolutionary, patented technology decreases water use by an average of 50%, empowering our farmers to save their acres from the threat of drought and increasing water restrictions. 

DRI units are elegant in the simplicity of their construction: a rubber stem serves as a connection to your existing drip system and leads to a soaker stem made out of recycled tire material. An internal copper piece ensures that roots do not grow into the unit, and the unit’s long, lean design encourages downward root growth.

The installation process is easy and quick, with each unit taking less than a minute to install, and results in water delivered directly and efficiently to the root zone of permanent crops, pots and home gardens, bushes and shrubs. 

Now, water savings is what DRI was SUPPOSED to do. But since its’ implementation for the first time in 2013, third-party researchers have discovered a litany of other benefits to our technology. They discovered that (in *addition* to saving 50-60% of water use) it prevents weed growth by eliminating surface moisture. The same goes with pests and fungus, both of which need moisture to thrive. All of this translates to dramatic decreases in herbicide, pesticide and fungicide use.  And we’ve discovered that the reduction in water consumption resulted in lower energy costs from water pumping. Talk about a pleasant surprise!

DRI also promotes sustainable farming practices, gives growers precise control over inputs and controls mineral buildup on emitters, among other benefits. So while we started with the dream of saving water, we’re continuing with the dream of helping farmers grow organically, saving the agriculture world tremendous amounts of money and reducing the use of agrochemicals across the globe. Tune in weekly for new blog posts and exciting news from the world of subsurface irrigation.